Business Tips by Doctor Andrew pt2

RealMen Initiative | Professional & Accredited Business Men & Women in Nigeria

Good morning all. Let us conclude on the last business concept


This term can be divided into 3. Purchase, Re-purchase and referral. When a customer buys a product/SERVICE, it is called purchase. When he comes back for the product/SERVICE, it is called re-purchase and when he refers someone to the same product/SERVICE, it is called referral. In all cases the seller is making SALES, MONEY, PROFIT. Any business without repeat-buy will surely fail. Lets take an example: Ayo sells phones and accesories…SELLING PHONES IS NOT A SKILL, its a trade. Tayo sells, repairs, configures and services phones- REPAIR & SERVICING IS A SKILL. I bought an android phone from Ayo and used my phone for the next 3 years- AYO HAS LITTLE OR NO REPEAT-BUY. In those 3 years, i have had to work on my ear-piece, change my broken screen, configure my phone, work on my charging port and work on my mouth piece- TAYO HAS REPEAT-BUY. Tayo”s service skill will always put money in his pocket. Ayo KNOWS about phones while Tayo has the KNOW-HOW about phones

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